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Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
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Contributor. Internet Archive. Language. English. xxxix, 729, [45] pages : 29 cm. This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index. Defining Marketing for the 21st Century.
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The OTL textbook covers the basic principles necessary to form a marketing foundation. The content should be updated to reflex the Pandemic and Post-Pandemic marketing environment. I felt some topics needed more discussion, and explanation, such. read more Reviewed by Victoria Shaw, Assistant Professor of Marketing, Anderson University on 3/11/22
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Marketing Management Philip Kotler, Kevin Lane Keller, Alexander Chernev Pearson Education, Apr 9, 2021 - Marketing - 608 pages "The 16th edition of Marketing Management builds on the.
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book.
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Refresh and try again. Rate this book. Clear rating. 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. by. Philip Kotler. 4.08 avg rating — 1,102 ratings — published 2003 — 33 editions.
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Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
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Marketing Management I'm a student I'm an educator Marketing Management, 16th edition Published by Pearson (September 29, 2021) © 2022 Philip Kotler Northwestern University Kevin Lane Keller Dartmouth College Alexander Chernev Northwestern University Best Value eTextbook /mo Print $74.99 Revel $94.99 Pearson+ subscription /mo
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